Preferred vendor lists can be one of the most powerful referral sources for wedding professionals, but earning a spot on the right lists requires more than simply asking to be added. In this episode, I am joined by Kevin Dennis, founder of Fantasy Sound Event Services and host of the Mind Your Wedding Business podcast, […]

I’m answering probably the most-asked social media question I get from wedding professionals. What social media platforms should I be on for my wedding business? Do I have to have TikTok? Should I still use Facebook?  The questions go on from there. And the answer is layered for me. Because I like social media marketing to meet […]

If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look. I’m joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round. In this […]

In this episode, I’m breaking down how the algorithm actually works, why it’s much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞). I explain why social platforms are simply trying to recommend content people enjoy, and how you can […]

If you’ve ever found yourself saying: You’re not alone! As someone who works with wedding professionals every day, I hear these frustrations constantly. The good news? The algorithm isn’t secretly working against your business. In fact, once you understand what social media algorithms are designed to do, creating content becomes far less frustrating—and much more […]

Most wedding pros treat social media like a chore they have to survive every week. Post something, hope it lands, wake up Monday and start from zero all over again. That cycle is exhausting, and it’s also the reason so many talented vendors feel like their content never actually turns into bookings. I recently sat […]

In this week’s solo episode, I’m sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I’m breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media […]

Every year, Prime Day rolls around and suddenly everyone has a cart full of things they didn’t know they needed until a countdown timer told them to panic-buy. Sound familiar? This year, before you spend $200 on a gadget you’ll forget about by August, consider redirecting that money somewhere it will actually work for you: […]

Here’s something I’ve learned about social media doing it professionally. No one wants to be on social media more than they have to. But here’s what I’ve also learned. Social media can be fun. When posting becomes easy and produces results for your business, suddenly spending a little extra time creating content is a lot […]

If you’re creating Reels without a strategy behind your audio choices, you’re leaving organic reach on the table. Here’s what’s actually happening in the algorithm, and how to use trending sounds to get your work in front of more couples. When wedding professionals ask why their Reels aren’t reaching new people, audio is almost always […]