Wedding Marketing Ideas, Strategy, Tips, and Insights Just for Wedding Pros
Less Algorithm Anxiety, More Useful Marketing Advice
From social media strategy to industry hot takes to the honest conversations most wedding pros wish they could have over coffee, this is where we share what we've learned about marketing in the wedding industry.
If you’ve ever been on a call with me, there’s a very good chance you’ve heard me ask, “Have you heard of Emerge Event Collective?” That’s why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and […]
Most wedding professionals I talk to say some version of the same thing: I don’t know what to post. And honestly? That makes complete sense. You’re an expert at what you do — whether that’s florals, photography, catering, or coordination — but nobody handed you a content strategy when you started your business. So you […]
Consume Content From a Completely Different Field When I’m feeling uninspired or stuck in a rut, I deliberately seek out accounts and creators outside the wedding world. I watch tiny house renovation reels. I follow real estate creators. I scroll through crochet content. I dive into bookstagram. And here’s the magic: I’m seeing different people, […]
Episode 211 of the I Do Wedding Marketing Podcast If your website is getting traffic but your inquiry form is sitting quiet, the problem probably isn’t what you think it is. In this episode, I sat down with Devon Balicki of Design and Devon —a strategic web designer who works specifically with florists and event […]
If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is […]
At some point in almost every wedding professional’s business journey, the idea of handing off your marketing to an agency starts to sound really appealing. No more stressing about what to post, no more trying to figure out ad strategy, no more guilt about being inconsistent. Just results, handled by someone else, while you focus […]
This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former […]
Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, […]
If you’ve spent any time on Instagram as a wedding professional, you’ve seen the ads. A photographer sitting in front of a ring light, promising to show you how they book $10k months. A planner selling a masterclass on going from zero to fully booked in 90 days. A course promising to finally crack the […]
If you’ve ever run an ad, sent traffic to a beautifully designed contact page, and still heard nothing but crickets, you’ve probably blamed the landing page. Maybe the copy wasn’t right. Maybe the layout was off. Maybe you needed a better call to action. But here’s what’s more likely: the landing page was never the […]
Client Love
“What makes Nina exceptional is not only her talent, but her willingness to embrace bold ideas. She is always reachable, always listens, and then offers thoughtful advice and direction.
She has an incredible ability to take an idea, elevate it creatively, organize it quickly, and turn it into engaging content that truly performs.”
- Denise Chevalier
“Nina has been instrumental in growing our online presence through creative posts, targeted advertising, engaging videos, and strategic social media campaigns.
Every month she provides detailed reports that show what's performing well, what's trending, and where we should focus our efforts. Her data-driven approach has helped us continually improve our marketing and maximize our reach.”
- Michael Bonawandt, Water's Edge Centerport
“My life has been Charmed ever since we met Nina at a Wedding Professionals Summit!
She has infused enthusiasm, whimsy, wisdom and captured our voice and brand in all of her posts! We love working with her! You get a preview of your content before it posts and the ability to provide feedback or redirection! Who could ask for anything more! We can't wait to see what she posts nexts! Catch her Podcast, too for a little extra love!"
- Marylee Santoro
