If you’ve ever found yourself saying: You’re not alone! As someone who works with wedding professionals every day, I hear these frustrations constantly. The good news? The algorithm isn’t secretly working against your business. In fact, once you understand what social media algorithms are designed to do, creating content becomes far less frustrating—and much more […]

Most wedding pros treat social media like a chore they have to survive every week. Post something, hope it lands, wake up Monday and start from zero all over again. That cycle is exhausting, and it’s also the reason so many talented vendors feel like their content never actually turns into bookings. I recently sat […]

Every year, Prime Day rolls around and suddenly everyone has a cart full of things they didn’t know they needed until a countdown timer told them to panic-buy. Sound familiar? This year, before you spend $200 on a gadget you’ll forget about by August, consider redirecting that money somewhere it will actually work for you: […]

Here’s something I’ve learned about social media doing it professionally. No one wants to be on social media more than they have to. But here’s what I’ve also learned. Social media can be fun. When posting becomes easy and produces results for your business, suddenly spending a little extra time creating content is a lot […]

If you’re creating Reels without a strategy behind your audio choices, you’re leaving organic reach on the table. Here’s what’s actually happening in the algorithm, and how to use trending sounds to get your work in front of more couples. When wedding professionals ask why their Reels aren’t reaching new people, audio is almost always […]

Most wedding professionals I talk to say some version of the same thing: I don’t know what to post. And honestly? That makes complete sense. You’re an expert at what you do — whether that’s florals, photography, catering, or coordination — but nobody handed you a content strategy when you started your business. So you […]

Consume Content From a Completely Different Field When I’m feeling uninspired or stuck in a rut, I deliberately seek out accounts and creators outside the wedding world. I watch tiny house renovation reels. I follow real estate creators. I scroll through crochet content. I dive into bookstagram. And here’s the magic: I’m seeing different people, […]

Episode 211 of the I Do Wedding Marketing Podcast If your website is getting traffic but your inquiry form is sitting quiet, the problem probably isn’t what you think it is. In this episode, I sat down with Devon Balicki of Design and Devon —a strategic web designer who works specifically with florists and event […]

At some point in almost every wedding professional’s business journey, the idea of handing off your marketing to an agency starts to sound really appealing. No more stressing about what to post, no more trying to figure out ad strategy, no more guilt about being inconsistent. Just results, handled by someone else, while you focus […]

If you’ve spent any time on Instagram as a wedding professional, you’ve seen the ads. A photographer sitting in front of a ring light, promising to show you how they book $10k months. A planner selling a masterclass on going from zero to fully booked in 90 days. A course promising to finally crack the […]