EP. 219 — The Power of Relationship-Driven Business Growth with Jenn Laiacona

Building a successful wedding business takes more than great work and a strong marketing strategy. The relationships you build with fellow wedding professionals, venues, and industry organizations can play a major role in generating referrals, creating new opportunities, and supporting long-term business growth.

In this episode, I’m joined by Jenn Laiacona, President of the Central Florida Wedding Association (CFWA) and Owner of Cona Studios, to discuss the power of relationship-driven business development. Jenn shares how getting involved in her local wedding community helped grow her business, why she approaches every connection as a potential long-term partnership, and how wedding professionals can make networking a more intentional part of their growth strategy.

In this episode, you’ll learn:

• What relationship-driven business development means
• How to turn networking into referrals
• Why industry associations are worth exploring
• How to make your networking follow-ups intentional and memorable
• Ways to provide value to referral partners
• How to stand out in a competitive market
• Why being easy to work with matters
• How to build lasting industry partnerships

About Jenn Laiacona

Jenn Laiacona leads business development, operations, and strategic growth at Cona Studios, an award-winning Orlando-based photography and videography company serving weddings, corporate events, conventions, and major brands.

With a background in hospitality administration, executive management, and consultative sales, Jenn brings a relationship-driven approach to business growth and exceptional client experiences. She currently serves as President of the Central Florida Wedding Association (CFWA), where she helps foster education, networking, and collaboration throughout the wedding industry.

Connect with Jenn:

• Central Florida Wedding Association website
• Cona Studios website
• Cona Studios Instagram

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