Ep. 214 — How to Make the Algorithm Work for Your Wedding Business

In this episode, I’m breaking down how the algorithm actually works, why it’s much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞).

I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage.

In this episode, I’ll cover:

• What the algorithm is really looking for

• Why saves, shares, watch time, and comments matter

• How to help Instagram and TikTok understand your wedding content

• Why creating valuable content beats chasing “algorithm hacks”

• Simple ways to get your content in front of more engaged couples

Mentioned in this episode:

✨ I’ll be speaking at the Central Florida Wedding Association Annual Summit happening August 24–25! Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ 

✨ Learn more about The Social Studio, my monthly membership with wedding-specific content ideas, captions, hooks, and Reels designed to help you market your business with confidence: https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm 

Follow I Do Wedding Marketing: 

• Instagram: https://www.instagram.com/idoweddingmarketing/

• Facebook: https://www.facebook.com/idoweddingmarketing

• LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/

• Threads: https://www.threads.com/@idoweddingmarketing

Links in shownotes:

• https://cfwasummit.com/registration/ — https://cfwasummit.com/registration/
• https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm — https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm
• https://www.instagram.com/idoweddingmarketing/ — https://www.instagram.com/idoweddingmarketing/
• https://www.facebook.com/idoweddingmarketing — https://www.facebook.com/idoweddingmarketing
• https://www.linkedin.com/in/nina-addeo-699898ab/ — https://www.linkedin.com/in/nina-addeo-699898ab/
• https://www.threads.com/@idoweddingmarketing — https://www.threads.com/@idoweddingmarketing