EP. 218 — Blogging with Benefits in an AI World with Nicole Londono of Lattes for Lunch

AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online.

In this episode, I’m joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI optimization (AIO). Nicole explains how AI-powered search is changing online visibility, why couples are searching with more specific and nuanced queries, and what wedding professionals can do to increase their chances of being found and recommended.

In this episode, you’ll learn:

• The difference between SEO and AIO
• How couples are using AI to search
• Why blogging still matters in the age of AI
• What wedding pros should blog about
• Why expertise matters more than keywords
• How directories can support visibility
• Why Nicole cautions against copy-and-paste AI content
• When to update old blog posts
• How to make your content more brand-centered

With over a decade of experience, Nicole Londono takes a brand-centered approach to AIO, SEO, and messaging for wedding industry professionals. Through Lattes for Lunch, she helps wedding pros strengthen their online visibility and create businesses that are more easily discovered by their ideal couples.

Connect with Nicole:

• Instagram
• Website

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