Ep. 202 — From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson

Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson – Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE.

With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical.

🎧 Tune in as we cover:

• Why luxury isn’t just about price – and what truly defines it

• Mindset shifts needed to confidently step into the luxury market 

• How manners, etiquette, and education quietly shape luxury client experiences

• Why not every business needs to (or should) pursue luxury

• How to reverse-engineer pricing based on the life you want – not fear

• How raising your prices can create positive impact far beyond your own business

• The tools and systems that support a high-end client experience

• How authenticity and polarization strengthen a luxury brand

📚 Resources & recommendations from Pearl:

• Unreasonable Hospitality by Will Guidara

• You Are a Badass at Making Money by Jen Sincero

✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event – it’s felt in every email, every touchpoint, every decision.

Connect with Pearl:

• Website: bydelsie.com

• Instagram: @bydelsie

• TikTok: @bydelsie

• YouTube: By Delsie

Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life.

🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand.

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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Links in shownotes:

• DELSIE — https://bydelsie.com/miami-event-planning/
• Unreasonable Hospitality by Will Guidara — https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573
• You Are a Badass at Making Money by Jen Sincero — https://www.amazon.com/You-Are-Badass-at-Making-Money-audiobook/dp/B01MQSSGFT/ref=sr_1_1?adgrpid=185641464919&dib=eyJ2IjoiMSJ9.Xwjl-lRABiIbEu7OgjAza6oZHOG5o50PnaxR3KcR031MSAijzv8IRyetNlqRDZ1FYBna6lTQJ4eajKaeQcdoHmkpP27a8sK22Zjn6S-vpp_hdvwsyGOJOR-daviRj1VqJSFPcYUOyNuG-UfgWLMB4zIOGjw4OXQ9g5UgDPX66HfHIvnHyTXPLVUT5vnotw_FEhlSS92g305pZlVDNnPC9CqzvPctdMY_M0AL4_4spmQ.993RL–g2vsd3hwr2UoGAk7x17jUMpSJucWgIsICeHE&dib_tag=se&hvadid=779541428397&hvdev=c&hvexpln=0&hvlocphy=9032933&hvnetw=g&hvocijid=7074666139890359197–&hvqmt=e&hvrand=7074666139890359197&hvtargid=kwd-845316245670&hydadcr=21933_13324183_11563&keywords=you+are+a+badass+of+making+money&mcid=6052db70a10134f19ad5712318938293&qid=1770188268&sr=8-1
• @bydelsie — https://www.instagram.com/bydelsie/
• @bydelsie — https://www.tiktok.com/@bydelsie?_r=1&_t=ZT-93JOiDaYtqA
• By Delsie — https://youtube.com/@bydelsie?si=fuyEk18cpVBfr7DZ
• Instagram — https://www.instagram.com/idoweddingmarketing/
• Facebook — https://www.facebook.com/idoweddingmarketing
• LinkedIn — https://www.linkedin.com/in/nina-addeo-699898ab/
• Threads — https://www.threads.com/@idoweddingmarketing
• Aisle Planner — https://www.aisleplanner.com/affiliate/IDWMxAP