Ep. 201 — Planning for What’s Next in the Wedding Industry, with Heidi Thompson

In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 – 20, 2026.

👉 Score your free ticket to the Summit here!

This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit.

We dive into:

• What’s really causing that lingering business overwhelm

• The subtle signs your systems have stopped scaling with you

• A 5-minute exercise to instantly refocus your workflow

• Why clients are ghosting (and how to turn the trend around)

• What’s shifting with 2026 couples (this insight is 🔥)

… And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support

Expect presentations from industry pros, live coaching, and tools you can use right away – including my own session: “The KISS Guide to Social Media: Clarity, Consistency & Client Attraction” (don’t miss it!).

Quick Links:

🎟 Register for the Wedding Business CEO Summit

🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business

💼 Join The Wedding Business Collective

📝 Grab Heidi’s Machete Method

If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy – and we couldn’t be more excited to share this with you.

🎧 Press play, take action, and don’t forget to register!

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I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP

Links in shownotes:

• Heidi Thompson — https://evolveyourweddingbusiness.com/about
• 👉 Score your free ticket to the Summit here! — https://go.weddingbusinessceosummit.com/registration-111647?am_id=ninaaddeo7635
• Listen to Heidi’s Podcast: Evolve Your Wedding Business — https://evolveyourweddingbusiness.com/
• Join The Wedding Business Collective — https://evolveyourweddingbusiness.com/wedding-biz-collective
• Grab Heidi’s Machete Method — https://evolveyourweddingbusiness.com/221/
• Instagram — https://www.instagram.com/idoweddingmarketing/
• Facebook — https://www.facebook.com/idoweddingmarketing
• LinkedIn — https://www.linkedin.com/in/nina-addeo-699898ab/
• Threads — https://www.threads.com/@idoweddingmarketing
• Aisle Planner — https://www.aisleplanner.com/affiliate/IDWMxAP