Wedding Marketing Ideas, Strategy, Tips, and Insights Just for Wedding Pros
Less Algorithm Anxiety, More Useful Marketing Advice
From social media strategy to industry hot takes to the honest conversations most wedding pros wish they could have over coffee, this is where we share what we've learned about marketing in the wedding industry.
Welcome to a new year of the I Do Wedding Marketing Podcast! We’ve had so much fun over the years talking all things wedding marketing – but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener, you know I started […]
If you’re in the wedding industry, there’s a very good chance you’ve heard this lately, either from social media, or a friend, or even that little voice in your head while answering inquiries late at night: “Bookings are down.” “The industry is slow.”“ Couples just aren’t spending like they used to.” First of all, deep […]
Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice! This episode of The I Do Wedding Marketing Podcast is dedicated to helping wedding pros understand and navigate the changing world of SEO. Featuring Sara Dunn of Sara Does SEO—recognized […]
Let’s get one thing straight: You’re not bad at social media. You’re just busy—like actually busy—running a wedding business (and everything else!). From consultations to timelines to emails to floorplans to fire drills (you know, the kind where a floral cooler breaks the day before the wedding), it’s no wonder your Instagram ends up on […]
You’re wedding is done, and you realize that wasn’t just the best day ever–it was the best EXPERIENCE ever! Or maybe you’ve got a knack for organization, a love for love, and the Pinterest boards to prove it—so naturally, you’re wondering: “Should I become a wedding planner?” The short answer? If your heart skips a […]
We’re thrilled to share some exciting news — the I Do Wedding Marketing Podcast has officially been named a Top 10 Wedding Industry Podcast by Feedspot! 🎉 Being included on this list alongside some of the best voices in the wedding industry is such an honor. Whether you’re a seasoned wedding professional or just getting […]
In the wedding industry, we’re used to thinking on our feet. But when real challenges strike—legal issues, bad reviews, slow bookings—are you actually protected? This week on the I Do Wedding Marketing Podcast, I sat down with Nora Shiels, co-founder of Rock Paper Coin and founder of Bridal Bliss, to talk about the tough stuff: […]
When a new social media platform launches, wedding professionals often wonder: Is this worth my time? With so many platforms already demanding attention, it’s easy to feel overwhelmed. But Threads, Meta’s newest text-based social platform integrated with Instagram, is proving to be a game-changer for engagement and connection—without the pressure of polished posts and heavy […]
In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Erin Perkins, the founder of Mabely Q and a passionate advocate for accessibility in the wedding industry. Erin is a deafblind entrepreneur who has transformed her personal experiences into a mission to educate businesses on the importance of […]
Are you feeling frustrated with your Instagram engagement lately? You’re not alone. Many wedding professionals struggle to gain traction on social media, especially during busy seasons or algorithm changes. But don’t despair! There are several strategies you can implement to boost your engagement and connect with your ideal clients. Let’s dive into some practical tips […]
Client Love
“What makes Nina exceptional is not only her talent, but her willingness to embrace bold ideas. She is always reachable, always listens, and then offers thoughtful advice and direction.
She has an incredible ability to take an idea, elevate it creatively, organize it quickly, and turn it into engaging content that truly performs.”
- Denise Chevalier
“Nina has been instrumental in growing our online presence through creative posts, targeted advertising, engaging videos, and strategic social media campaigns.
Every month she provides detailed reports that show what's performing well, what's trending, and where we should focus our efforts. Her data-driven approach has helped us continually improve our marketing and maximize our reach.”
- Michael Bonawandt, Water's Edge Centerport
“My life has been Charmed ever since we met Nina at a Wedding Professionals Summit!
She has infused enthusiasm, whimsy, wisdom and captured our voice and brand in all of her posts! We love working with her! You get a preview of your content before it posts and the ability to provide feedback or redirection! Who could ask for anything more! We can't wait to see what she posts nexts! Catch her Podcast, too for a little extra love!"
- Marylee Santoro
