How Wedding Pros Can Show Up on Google & ChatGPT: SEO in the Age of AI with Sarah Dunn from Episode 172 of the I Do Wedding Marketing Podcast
Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice!
This episode of The I Do Wedding Marketing Podcast is dedicated to helping wedding pros understand and navigate the changing world of SEO. Featuring Sara Dunn of Sara Does SEO—recognized as the SEO expert for wedding professionals—this conversation offers an in-depth look at how search engine optimization is evolving with AI.
We cover essential topics that matter to wedding vendors, including:
- Why your website traffic might be changing
- How to increase your chances of showing up in Google’s new AI Overviews
- Whether tools like ChatGPT might be recommending your competitors instead of you
If you’re a wedding professional who relies on being found through search, this episode is designed to be a practical guide for maintaining and growing your visibility in a rapidly shifting digital landscape.
Sara Dunn of Sara Does SEO joins the I Do Wedding Marketing podcast.
🎯 What You’ll Learn in This Episode
✅ What AI search means for your wedding business visibility
✅ How you can actually show up in ChatGPT search results (yes, it’s possible!)
✅ The one keyword strategy every wedding pro needs to update TODAY
✅ Why sprinkling keywords randomly on your site doesn’t work anymore
✅ How to use AI responsibly for content creation without losing your expertise or SEO cred
✅ Real talk: why ChatGPT might hallucinate ponds, ballrooms, and locations that don’t exist 😅
✅ Tangible actions to check if you’re being found in AI tools (and what to do if you’re not)
💡 Plus, Sara shares a genius tip on how to reverse engineer your client calls or podcast transcripts into blog posts using AI, without sacrificing originality or accuracy.
🎁 Special Offer
🎧 Podcast listeners can use code IDO20 for 20% off Sarah’s Wedding SEO Bootcamp (only for 2 weeks)!
💡 And save 20% off the ChatGPT for Wedding Marketing Course with code IDOPODCAST.
📲 Links Mentioned to Help Your Wedding SEO
- 👉 Sarah’s free monthly SEO Lunch and Learn
- 👉 Enroll in the Wedding SEO Bootcamp (use code IDO20!)
- 👉 Follow Sarah on Instagram + Threads: @SarahDoesSEO
🔗 Follow I Do Wedding Marketing
💍 Extra Listener Perks
✨ Get 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP 👉 Sign up here
Listen to the episode, or read the transcript below!
📜 EPISODE TRANSCRIPT
[Nina]: Welcome back everybody. It’s another Wednesday, which means it’s another episode of the I Do Wedding Marketing Podcast. And I have a feeling, considering our guest this week, that we may have some new listeners onto the program. So hello and welcome. My name is Nina Adio, a social media marketing expert specifically for the wedding industry. I apply best big picture social media tactics with a hyper focus for wedding industry businesses. And through my time in the industry, there are some things that I know for sure, right? One is that it is ever evolving, not just the industry, but the marketing for it. Another thing I know for sure is that wedding pros know and love Sarah Dunn from Sarah Does SEO. Whether it’s from her lunch and learns, her own blog posts, her educational talks—you have probably gotten some great SEO-related education and tips from Sarah Dunn. I’ve been connecting with Sarah on threads a lot. I am loving it over on threads. So if you’re not there, you should join us. And she had said that one of the evolving trends she had been focusing on is the AI search. So she will tell you what that is all about. But for the few people who maybe haven’t heard about Sarah, let me tell you all about her.
Sarah Dunn is the wedding SEO specialist for wedding planners, photographers, venues, and other wedding pros who want their websites to rank higher on Google. With a knack for making SEO easy to understand, she’s created a unique wedding SEO framework that simplifies what it takes to get your wedding business in front of your dream clients. Sarah has been featured by HoneyBook, Special Events, and NACE. She was named a Wedding Pro Educator for 2023 and has presented to audiences including Wedding Pro, WIPA, Wedding MBA, and Two Bright Lights. In the last year, her framework has helped over 1 million searchers find the wedding pros and advice they’re looking for. If you’re ready to reach rock star status on Google, Sarah’s ready to be your geeky best friend that shows you how it’s done. And we’re going to start by chatting with her today here on the I Do Wedding Marketing Podcast.
Sarah, thank you so much for being here today.
[Sara]: Absolutely. I love geeking out about marketing and I know you are just the right person to do that with.
[Nina]: Absolutely. Where are you coming from today?
[Sara]: All right. So right now I join you in central Florida. So I actually spend the winter in Florida near Orlando, but in two and a half weeks, I’m heading back home to Michigan for the whole summer. So that’s my plan.
[Nina]: I love it. I love it here in New York. You know, it’s allegedly spring. It’s not. It’s still winter.
[Sara]: Oh, yeah. Well, in Michigan, too. I got a picture from one of my neighbors and it snowed yesterday and we are recording in almost the middle of April. So that is not OK. And I will be staying here in Florida until all of the snow is gone.
[Nina]: Wait till you get the all clear. Yeah. So a lot of our listeners I’m sure have already, whether they’ve attended one of your lunch and learns or have seen you present or speak. But for those who haven’t, can you give me just kind of the real broad definition of SEO?
[Sara]: Absolutely. So SEO, as I like to define it, is basically the art of influencing search engines to show your business in the organic search engine results. So SEO stands for search engine optimization. And there are things that we can actually do as website owners, as business owners to influence where a website shows up in the search engine results. We don’t have to just pray to the Google gods and give them some sort of offering hoping that they will include us on page one of Google. There’s actually things we can do to influence not only Google, but also other search engines, other search tools that have to decide which business are we going to present as an option when a searcher is looking for something really specific. So my job is to study what makes search engines really appeal to certain websites and really try to figure out what does it take to get on page one or to get recommended. And then I pass along that knowledge to the wedding industry.
[Nina]: Yeah, you mentioned the Google gods and all I could picture is like a New Yorker style cartoon of a wedding pro being like, I offer you 10 blog posts, please.
[Sara]: That’s so good. You should have an AI tool make that cartoon.
[Nina]: The perfect segue because now something kind of like a wrench in the plan, right? Well, if you were coming up top on Google because of ads, or because of your great SEO, there’s something else coming up on top of Google right now. Could you talk about that?
[Sara]: Yes, so there is a big shift right now toward the world finding more answers through AI, whether that’s in separate tools like ChatGPT or Perplexity or Claude, or even Google’s own AI overviews that are being brought into a lot of search engine results. For anyone listening, if you’ve searched on Google and put something into the box like, “when to send my wedding invitations,” instead of just getting a list of blue links you can click on, Google is now generating a basic summary or answer to questions like that.
It doesn’t show up on every single search. We actually don’t see it a lot in searches specifically for wedding services, like “wedding photographer” or “wedding planner.” It’s much more common on an informational type search where there’s a fact-based answer. So it really is this new frontier in SEO. It’s this new thing we have to think about as business owners who want people to come to our websites, because a lot of questions now are getting answered right in the search results instead of bringing people to a website.
[Sara]: If you are somebody who Googles your symptoms, your medical symptoms, you have seen AI search, because that’s where I keep seeing it. Why do I sleep all day? You know, and it will be a bit of this. Yes, here are a few options.
[Nina]: So knowing that this is something evolving, how much control do we have of influencing AI search results?
[Sara]: Yeah, I think this is something that we can all take a look at. And thankfully, when we’re thinking of something like Google’s AI overviews, when that originally rolled out, there were actually no sources that were linked in AI overviews. And the entire internet community of website owners and marketers was like, hey, this isn’t okay, Google, because we know you’re coming to our websites to get this information.
So if you’re going to summarize it at the top of the search results, at least provide some links to the sources that you are getting this information from. So I do have to say that the positive thing that’s come up is that now most of our AI overviews do have citation links. And I also see citation links sometimes when you get an answer from ChatGPT as well. You can also ask it for its sources.
It is something where it’s not necessarily like we’ll never get a click to our website, but it is something that we need to be aware of, especially if there are certain searches or keywords that have brought you a lot of traffic in the past.
And I would love to give you an example. I was actually doing an audit for a makeup artist client today, and she’s actually one of my SEO students. So she came to me and she said, hey, I want more traffic to my website. Can you do a general audit? And one of the things that I noticed was that one of her articles on when to book your wedding makeup artist was actually being quoted as a source in the AI overviews, which was really cool. It was one of the first links you could see on the right with the AI overview.
So there’s definitely still some clicks there. But then I drilled down a little bit into the AI overview and there were several points that it was making. And each of those points had a different link next to it as the source. Something was like, you know, when to book your makeup trial was one of the additional details it was bringing in. And she hadn’t addressed that question in her article. So someone else’s article was sourced in that section.
So I said, you can actually read what’s here and adjust the content you’ve created to make sure you’re covering all the things that the AI overview is looking for and wants to present to the searcher. Instead of looking at it and going, oh, this is going to steal my traffic, it’s actually great information about what are some other things people want to know that I could use to improve my content or my article. So lots of opportunity, even though things are changing a little bit.
[Nina]: That is really mind blowing. So I want to digest it a bit and maybe give you one more example where let’s say I am a luxury event planner in Vermont. Okay. I know we have one who’s a listener, so that’s why I picked her.
So let’s say she wants to kind of reverse engineer, use AI search to figure out what she could be posting. What could she put in Google search to get that information?
[Sara]: Yeah, so I think it’s a really good idea to go to Google and type in your location plus the word wedding. And then there’s a few things you can take a look at. Google’s going to give you some clues about what people are interested in.
So even before the AI overview comes up, you can look at Google autocomplete. If you put in “Vermont wedding,” what else gets kind of suggested as the question that you possibly have? It’s probably going to say something like Vermont wedding venues, Vermont wedding photographers, and all these other options.
These are things that people are searching for. You could potentially have content on those topics on your website. And I highly recommend it because you know if someone is searching for your location and a wedding topic, they’re more likely to be a client for you than if they’re just searching really general information.
So I would do that first and look at the autocomplete suggestions. And then go ahead and click enter and do a search for “Vermont wedding” and look to see what actually shows up. Is there an AI overview providing more information? Is that a little bit too general? That’s possible.
But this can be something really interesting that could inspire you to look at it and go, okay, this is the information that Google is presenting. How do I create information on my website so that I am the source material for what is included here? So that could be something that you do right on Google as a little bit of keyword or topic research.
[Nina]: I love that. I love it. It’s a great tangible step that everybody can kind of take now and do. Is there a difference in how effective it would be if once they get this information, should they be building it into their website or should they be creating a blog post for it?
[Sara]: Yeah, I’d like to think about different parts of the website based on what type of information the searcher is looking for.
So usually most keywords that are related to your service would be best served with the main pages of your website. So if it’s “Vermont event planner,” that’s a great keyword to use on the main page of your website.
But if it’s something more informational, you know, you’re a planner, but you want to rank for venues, you probably need to create a blog post about your favorite Vermont wedding venues. Maybe you use a more descriptive keyword like “Vermont hotel wedding venues,” something like that.
So is that keyword more focused on a service or an informational or educational topic? I tend to reserve blog posts for more informational kinds of searches because that’s just where it fits the best.
What you really can’t do with SEO, whether we’re trying to appeal to Google or an AI search, is just kind of go and sprinkle in really random keywords on your website. You can’t just say the phrase “Vermont wedding venues” on your about page and get your about page to rank if you’re an event planner.
So you really have to match what the search engine is looking for, what the searcher is looking for when they search for something like that.
[Nina]: It’s interesting because from a social media perspective, you know, it eventually happens there too, where if you’re posting a photo of a floral arrangement and all your tags or content is “venue,” you know, it mismatches. You need to be aligned with what you’re posting. Or more so, I mean, it’s more with like severe examples like there was someone trying to sell Long Island t-shirts so they would use all these Long Island wedding hashtags and it was like—it was annoying for one—but you’re not just annoying me, you’re annoying these SEO gods, in this case the Instagram gods are the ones being annoyed with the offering.
[Sara]: Yeah, so in both places, the keywords or the hashtags—they’ve got to be relevant to the content you’re actually creating. It’s not a great strategy just to sprinkle keywords on things that don’t apply to what you want to get found for.
[Nina]: Yeah, there is no place to escape it anymore. Like when you have a new social media platform, maybe for a little bit, but eventually it’s going to get smart enough. And as we see, AI is getting smarter and smarter and better and better. How do you like to use it as an SEO professional, if at all?
[Sara]: Yeah, you know, I like to use AI tools in kind of a generative and brainstorming way, since in SEO, we do generally need to create a decent amount of content. And by content, I mean blog posts. I also mean sometimes we need to add more text to our clients’ pages in order for Google to understand that they’re relevant for a certain topic or a certain keyword.
So, we do use AI tools for brainstorming, for ideas, for rewriting paragraphs sometimes if we want to maybe use the same paragraph on multiple pages of the site. So, really supporting our efforts.
I’ve been getting a lot of questions about, well, you know, can I just ask ChatGPT to optimize a piece of content for a certain keyword? Like, is it going to do a good job? And unfortunately, the answer is no, but you probably wouldn’t know it’s not doing a good job if you don’t know much about SEO basics.
So what I like to tell business owners is to remember that AI tools say things in a really professional, polished way that you want to believe, but they actually make up a lot of information that they’re giving you. Especially free models—the free version of ChatGPT, which isn’t trained on as much material.
I actually had an example that I did for my SEO lunch and learn this week where I just asked the free version of ChatGPT to write a blog post about a specific wedding venue. And it wrote a very professional sounding blog post, very marketing focused. It said, you know, “this picturesque estate wedding venue” and had really nice descriptor words—but there were some serious problems with the facts.
It actually said that the venue was located in Ohio when the real venue I asked about is in Michigan. And we checked—even the attendees live on the chat were like, let’s see if there’s another venue in Ohio with the same name. There’s not. Nope. ChatGPT just made it up.
It also talked about wedding ceremonies by a pond wedding location. There’s no pond at this venue. And then it said, receptions are held in the indoor grand ballroom. There’s no ballroom.
So you have to be so careful with any of these tools in trusting too much what they’re saying, because a lot of them have just been trained on what things should sound like—what is the right voice and tone. They’re not necessarily trained on the facts of the topic you’re asking them about.
That applies to a specific wedding venue, but it also applies to SEO best practices. You don’t know how the tool has been trained when you just say, “optimize this content for this keyword” or “give me some keyword ideas.”
We’ve had a couple of clients now who have come to us with a list of keyword ideas. And I’m like, where did these come from? And they’re like, oh, this is what ChatGPT suggested I use.
Totally fine. I totally understand that it’s giving you things that feel relevant. Unfortunately, it’s not actually based in any data.
So when it’s giving you long six-word keywords that are really descriptive, when we run those through our SEO tools, we find those are not things that people are actually searching for.
So you have to be so careful in using these tools and letting them replace you having actual knowledge on the topic.
[Nina]: Do you find the same when it comes to Instagram captions and hashtags and some of those other things? Yes, you have to be really involved with it when using it, right? So I have to really give it a lot of grooming on the social media client’s information because once again, they’ll talk about a body of water that doesn’t exist, so I have to train it. They have this pond, they have this, and then once it remembers it, it can get a lot better, but it still requires the follow-up or saying make it sound more editorial. Sometimes it needs to sound more casual. So it can work much better for captions than with longer form items.
Because when I will tell it to—and I think you gave such a great example—like to see how factual ChatGPT is, ask it to do something you know about. So if you ask it to give you the plot of Ghostbusters, you’ll know if they get something wrong. Or that’s what I would have to tell my husband to do, right?
Or once I asked it to write a blog post—this is when it first came out—on “top five engagement photo locations on Long Island.” And if somebody were to publish that, it would ruin any credibility because some of them didn’t exist on Long Island, some of them maybe didn’t exist at all. You know, you weren’t getting accurate information.
[Nina]: So with that being said, is there a way to still kind of utilize, let’s say if we did want to write a post about five engagement photo locations, how can we combine our knowledge with the ease of ChatGPT or AI tools?
[Sara]: Yes, there’s so many ways to do this. And what I want listeners to know, because this is a really common myth: Google doesn’t look for AI content and try to penalize it.
A lot of people are being given the advice, “Oh, don’t use AI written content on your website because Google will find that and penalize you in the search results.” That’s actually not true.
Google says right in their search guidelines: We don’t care if humans write the content or if AI systems write the content as long as it’s original, unique, helpful, and based on real-life expertise.
So if you’re going to use an AI tool to write for you, you just need to bring in your own original ideas that are based on your expertise.
Instead of using a generic prompt at the top of ChatGPT like “write about five engagement photo locations on Long Island,” you probably should come armed with, based on your experience as a photographer, what are your favorites?
You can even just give it a list and maybe a couple sentences about why you like each of those places. It doesn’t need to sound pretty. You can just write, “I love such and such park because it’s really private in the mornings and we love doing sessions around 7 a.m. in the summer, especially when the roses bloom in May.”
Okay, cool. Then you actually have something that’s original that potentially no one else on the internet has talked about yet.
ChatGPT can take that very brief list—that’s just you writing down a few ideas—and actually make it into a more professionally written blog post.
That’s how I recommend using it: give it your actual expertise as the professional, as the experienced person with this topic, and just let it do that hard work of making it sound good. That’s what it’s really good at.
Don’t try to use an AI tool to write about a topic you don’t know anything about because you’re not going to know if it’s right or wrong.
The other thing is it’s not actually going to be original. That’s what I want everyone to hear: when we’re just asking ChatGPT to write something and we’re not giving it any original thoughts based on our expertise, it’s just rewriting what’s already on the internet.
So Google’s not going to look at that and go, “This is the best piece of content about engagement photo locations on Long Island,” because there’s better content out there that already has more original thought.
That’s really not how you win with search, whether that’s in Google or another tool. You have to bring something new to the table if you’re going to bother to publish content on your website.
[Nina]: This is giving me a lot of ideas because I’m thinking of times when a client will ask me a question. For me it will be more social media related, but let’s say for a wedding professional they’re asking: What about this engagement location? And then you respond saying, well, they need permits or you’re responding positive things, right?
And then you could take that answer. And you’ve already said what you liked about it because you were selling them on it and then say, write a post, you know, and use what you did in your sales process.
[Sara]: Absolutely. Yes. And I mean, with the world we’re in now, what if you are actually on a call with a client and you’re giving that advice?
A lot of tools—HoneyBook now will record your client calls and make notes for you. A tool like Fathom can record your calls. So you can actually take the transcript and put it into ChatGPT and say, “Focus on the section where we talked about possible engagement photo locations. Take this information and help me write it into a marketing-focused blog post that’s going to show my expertise as a photographer.”
[Nina]: Oh, I love that because I can take that step now with—I record the podcast on Zoom and Zoom. I have the closed captionings on there and I get the transcript from them. So now I could get my blog posts from there. So I love that.
[Sara]: Yeah, I mean, it’s so true. And what’s cool is you don’t have to do a lot of the hard work at the beginning. I mean, you can drop in a transcript of a 40-minute call and just tell it to go find the section about something specific.
It’s so good at taking instruction. And hey, if it doesn’t quite understand what you’re asking for, you can actually go back and forth with the tool.
“Hey, this isn’t quite the section I was thinking. Find the part where I talk about this certain park.” And go from there and then it’ll just do it again.
I mean, we can’t be afraid to give feedback to the AI tool. It’s not going to quit on us. It usually is pretty positive even when I tell it it’s not doing a good job and it needs to rewrite that yet again. It’s like, “You’re right, I’m not doing a good job. Let me rewrite that based on your expectations.” I’m like, thank you.
It is really an amazing tool to work with as long as you are creating something that’s actually valuable to the person reading it.
[Nina]: Is there more that we can be doing now to assist us in appearing in AI searches, whether through the Google search or ChatGPT, Claude, et cetera?
[Sara]: Yeah, I’m so glad that you asked this because this is kind of like a different frontier for business owners when it comes to AI.
The actual idea of not just using a tool like ChatGPT or Claude to create content for you, but realizing that engaged couples are actually using these tools to get some of their recommendations and their ideas for different venues and vendors.
So I want you to put on your “engaged person” hat now and think about that. It would be pretty cool to be able to go to ChatGPT and say, “Hey, I’m looking for a wedding venue that has a capacity for 150 guests where I can have an outdoor ceremony and an indoor reception. The wedding is going to be in July, so we need air conditioning,” and really give it a lot of details and have the tool make some strong recommendations.
Now, I’ve been doing a lot of test searches like this, and I can say the results right now aren’t that great. But I do think these models are always improving, and that’s a future that we’re moving towards. These kinds of really detailed searches that engaged couples are doing to try to help them weed out all of the options that they are presented.
And so as business owners, it is something that we can consider trying to optimize for to actually get recommended when someone is doing a search like this.
In the past few weeks, I’ve gotten a couple screenshots from my SEO clients and students where they’ve said, “I just booked a client who found me on ChatGPT,” or “I just had a consultation call and the bride or groom said they found me on ChatGPT.” So it’s really happening and it’s pretty crazy.
And there are some things you can do.
What I want everyone to know is that a lot of the same SEO best practices that we’ve already used are really important to ChatGPT and other tools as well.
So a few things to think about is that these tools need to be able to figure out what you do and where you serve your clients.
So I still recommend a strong keyword strategy where you use a location-focused keyword like “Vermont Event Planner,” like we talked about earlier. Location plus service.
Make sure to describe your business that way and use that phrase in your homepage, in the SEO title, in the description of your business.
We’ve seen that well-optimized websites for traditional SEO tend to also get recommended in AI tools.
The other thing to think about is how are you describing your business on other websites?
I know busy business owners sometimes have trouble keeping their listings up to date, but AI tools are using a lot of other websites as source material.
If someone’s looking for the best wedding photographer on Long Island, there’s a lot of sources that are being used that are actually other websites or lists of the best wedding photographers in Long Island.
So it’s important to make sure that you’re represented off of your own website and that your business is described accurately on other websites. What do you do and where are you located? What makes you special? Really going in detail with that text.
[Nina]: Does that make sense?
[Sara]: Yeah.
[Nina]: It does. It does. And you gave us a lot of great tangibles. But if we could kind of just give one takeaway, like what’s one thing somebody could do as soon as they finish this episode?
[Sara]: Yeah. So to go and edit your website, I want you to think about the number one thing you want to get found for. Again, it’s usually your location plus service and making sure you’re using that keyword on the homepage of your website.
That is so influential to Google, so influential in AI search. So that is the one change I would make to your website or your marketing if you do want to show up.
Make sure you’re using the exact keyword that you want to get found for.
Now, I think the other thing that’s really actionable that everyone should try as soon as they’re done listening to this interview is to actually go to ChatGPT and ask it, “Who are the best service providers in [location]?”
So, “Who are the best wedding planners in Vermont?” and see what it says.
See if you’re recommended. See if you’re included on the list.
And what’s really cool about AI tools is that in a way we’ve never been able to do with Google before, you can actually ask the tool if you’re not included, “Hey, why didn’t you include [your business] in this recap?” and it will tell you why.
Is it because the tool wasn’t aware of your business? Was it because the other people it listed had more reviews? It will actually tell you, which is so interesting.
And it can actually give you kind of a plan for how you could get included more often.
[Nina]: Wow. Catching my breath for that. I’m already ready to do it for myself. So I’m thinking of a question. Is it already groomed to me? So will it know me and give me an answer because I’ve been feeding it all my stuff? Like, should I do it from somebody else’s ChatGPT?
[Sara]: That’s so smart. Yes, we totally found this when I did it with a group of my students in Wedding SEO Bootcamp.
A lot of people were like, “It’s recommending me, but I think it’s because it knows me so well.”
And so what we ended up doing is logging out. You can actually use ChatGPT as a logged-out user and you can see kind of a more general recommendation.
So that is definitely what I would do.
[Nina]: I’m so excited. I’m so excited. I have two questions I’ve been asking everybody this season of the podcast. I find we get a lot of just different business educational and fun tips just through these two questions.
So the first one is, what is your morning routine?
[Sara]: Oh, morning routine. So, I love to get up early. I know some people aren’t morning people. I am not an evening person.
So like I am mentally checked out by 10 PM and I love getting up about six o’clock. I usually do some sort of workout or a walk and make breakfast for me and my dog, my very spoiled French bulldog. Usually got to make breakfast for her.
And then morning is when I do a lot of my chores too. So laundry, cleaning up the kitchen, things like that. I like to have all of that in place before I get to my computer and my day at work usually starts at about 9 a.m.
[Nina]: Fantastic. The reason I’m asking everybody is because I’m not a morning person, but I want to be. So the more I can get these downloads and you know, sometimes when you’re learning somebody’s routine, you just get a lot of different things you haven’t thought of or knowledge that they have to give that hasn’t come out.
So in that light, I’ve also been asking: as a business owner, how do you continue your own education?
[Sara]: Ooh, yeah. So I actually, this year I blocked off two hours every Friday morning and that is my reading and education time.
I love learning more about SEO. I love learning more about marketing and online business. And if I don’t put time for that on my calendar, all my tasks and my emails will take over that time.
So I had to put it first thing in the morning. I do it on Fridays before I open my inbox.
And I usually have a list of emails or articles that I’ve saved that I wanted to read or YouTube videos that I’ve been wanting to watch.
So that’s how I kind of made it a practice—putting it on my calendar and then saving things knowing that I have time for it on Friday.
[Nina]: I love that. So today is Friday. What did you do today?
[Sara]: Okay. Yeah. So I watched a really interesting webinar today about using AI and SEO. So very relevant to today. The presenter had a lot of tools that he recommended.
So I’m excited to take a look at all of those. And that was from a virtual SEO conference that I got the recordings to.
[Nina]: Amazing. So speaking of webinars, can you tell everybody listening about your Lunch and Learns, your Wedding SEO Bootcamp, and other ways they can work with you?
[Sara]: Oh, of course. I love SEO Lunch and Learn. I’ve been doing it since 2018, almost every single month.
So I’ve realized now I think it’s almost 70 sessions we’ve had of SEO Lunch and Learn.
It’s something that I do every single month. It is amazing.
30 minutes of free and actionable SEO education specifically for the wedding industry.
I’m usually digging into something like how to update your Google business profile or how to do image SEO or what you should know about Google Search Console.
So something really small and specific that we can cover in just 30 minutes. It’s totally free. There’s no pitch and I just love doing it so that you’ve got a place to ask your SEO questions and so you can learn things a little bit at a time.
So that is my free way to come and learn.
And if you love Lunch and Learn and you want to learn from me in a more step-by-step process? The answer to that is Wedding SEO Bootcamp.
That is my signature SEO program created just for the wedding industry, where I walk you through exactly how to do your own SEO step-by-step.
I can get that done in actually about 45 minutes is how long it takes to watch those videos.
It is a very straight-to-the-point SEO course—not a huge, overwhelmed, learn-everything-I-know—it is like, how do I get you from not optimized to optimized as quickly as possible?
So that’s Wedding SEO Bootcamp. And I’d love to have anyone in there who wants to join.
[Nina]: Yeah, we’ll have it linked below with the code IDO20 and you can get 20% off, but you have to act fast. It’s going to be two weeks that offer and I’ll put the date in the show notes with the link.
So this way everybody knows.
And that they hopefully go to a Lunch and Learn too and maybe they’ll see me there because I’m definitely interested in learning more.
I mentioned at the top of the show that we’ve chatted or kind of just—you know, I’m just giving you little like jokes through your threads on Threads—but where can people find you on Threads and social media?
[Sara]: Yeah. So almost everywhere I’m at @saradoesSEO.
So Instagram, Threads, TikTok—if you’re TikToking—you’ll find me at @saradoesSEO.
Which, fun fact, is not my name.
[Nina]: I had to tell her the Italian in me was like, Oh, Sarah D’Ossio.
[Sara]: Yeah, I know! You see a handle and it’s hard to know where the words start and stop. But Sarah Does SEO is where you’ll find me. And I try to be fairly active on all those places.
[Nina]: It could be an alter ego, you know, that maybe one day we kind of—we’ll give you the Long Island makeover. You’ll come on as Sarah D’Ossio and it will be a blast. It’ll be a lot of fun.
[Sara]: Oh my gosh. I’m ready for my training and my lessons on how to be more Long Island and less Michigan. So I will take that from you.
[Nina]: Sarah, thank you so much for being here, for your knowledge, your bright personality, and your sense of humor. This was so fun.
[Sara]: Thank you, Nina. It was great to get to chat with you.
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