In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Erin Perkins, the founder of Mabely Q and a passionate advocate for accessibility in the wedding industry. Erin is a deafblind entrepreneur who has transformed her personal experiences into a mission to educate businesses on the importance of […]

Are you feeling frustrated with your Instagram engagement lately? You’re not alone. Many wedding professionals struggle to gain traction on social media, especially during busy seasons or algorithm changes. But don’t despair! There are several strategies you can implement to boost your engagement and connect with your ideal clients. Let’s dive into some practical tips […]

Planning to enter the wedding industry? Maybe events have always been your scene. Or maybe you have just finished planning your own wedding and now you are hooked! Setting out on the business venture or launching a profitable wedding business requires more than just love and passion – it needs strategic marketing to ensure a […]

The wedding industry is a dynamic and rewarding field filled with creativity, emotion, and the joy of bringing people’s dreams to life. But stepping into this world requires more than just a passion for weddings. Whether you’re considering becoming a wedding planner, photographer, or venue owner, knowing how to get started in the wedding industry […]

If you’re in the wedding industry and considering outsourcing your social media tasks, there are several things to keep in mind. Here’s a comprehensive look at what you should know before taking the leap. Have your content ready! Social Media Managers (SMM) typically work with the content you provide, although some may create additional content. […]

The Truth about Social Media Strategy When it comes to social media marketing, it’s not just about posting content and hoping for the best. It’s a complex process that involves a variety of strategies and tactics. This field requires an intimate understanding of your audience, a creative flare to engage with them, and the analytical […]

Does your social media profile feel neglected, ineffective, and overwhelming? As a wedding marketer, I understand the pressure. You’re juggling multiple tasks and time just slips away. It’s easy to let your social media profile slip to the back burner. You tell yourself you’ll update it in your free time, but that time never comes. […]

Do you want to make your work feel like a true love affair? If you’re looking to infuse your business with passion and purpose, then stay tuned because I’ve got the solution to help you create a work-life romance that feels just as sweet as Valentine’s Day. Let’s dive into how to turn your passion […]

Sound familiar? Have you ever been told to just sift through your existing content in your camera roll and email inbox, hoping to find something usable for your social media? You know the pain of feeling like you have no content and then spending hours searching through photos and emails, only to end up with […]

Social media is an amazing tool to introduce your wedding brand to countless couples. But let’s be real. The window to grab your couple’s attention is small, especially in today’s fast-paced, digital world. You need to ensure that you have something that can grab their attention and make them want to know more, and that’s […]