Ep. 205 — The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz

In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz.

And okay, yes… I fully invited him on because I had pricing questions of my own. 

Lucky for us, he delivered.

We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you.

We talk about:

• The 5 Pricing Archetypes: Profit, Relationship, Impact, Capacity, and External

• Why pricing feels “icky” sometimes (and what’s actually happening)

• How to raise prices without panicking about losing bookings

• Setting boundaries as a relationship-driven wedding pro

• Determining your true capacity (especially as a parent or solo business owner)

• Why profit should be part of your pricing strategy without sacrificing heart

This conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it.

Resources and Ways to Connect with Danison:

Connect with Danison on Instagram: @bowtieandbiz

Take the Pricing Archetype Quiz: bowtieandbiz.com/price

Visit Danison’s website to learn more: Bowtie & Biz

As always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛

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Links in shownotes:

• @bowtieandbiz — https://www.instagram.com/bowtieandbiz
• bowtieandbiz.com/price — http://bowtieandbiz.com/price
• Bowtie & Biz — https://www.bowtieandbiz.com/
• Instagram — https://www.instagram.com/idoweddingmarketing/
• Facebook — https://www.facebook.com/idoweddingmarketing
• LinkedIn — https://www.linkedin.com/in/nina-addeo-699898ab/
• Threads — https://www.threads.com/@idoweddingmarketing
• Aisle Planner — https://www.aisleplanner.com/affiliate/IDWMxAP