When a new social media platform launches, wedding professionals often wonder: Is this worth my time? With so many platforms already demanding attention, it’s easy to feel overwhelmed. But Threads, Meta’s newest text-based social platform integrated with Instagram, is proving to be a game-changer for engagement and connection—without the pressure of polished posts and heavy […]

In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Erin Perkins, the founder of Mabely Q and a passionate advocate for accessibility in the wedding industry. Erin is a deafblind entrepreneur who has transformed her personal experiences into a mission to educate businesses on the importance of […]

Planning to enter the wedding industry? Maybe events have always been your scene. Or maybe you have just finished planning your own wedding and now you are hooked! Setting out on the business venture or launching a profitable wedding business requires more than just love and passion – it needs strategic marketing to ensure a […]

The wedding industry is a dynamic and rewarding field filled with creativity, emotion, and the joy of bringing people’s dreams to life. But stepping into this world requires more than just a passion for weddings. Whether you’re considering becoming a wedding planner, photographer, or venue owner, knowing how to get started in the wedding industry […]

If you’re in the wedding industry and considering outsourcing your social media tasks, there are several things to keep in mind. Here’s a comprehensive look at what you should know before taking the leap. Have your content ready! Social Media Managers (SMM) typically work with the content you provide, although some may create additional content. […]

The Truth about Social Media Strategy When it comes to social media marketing, it’s not just about posting content and hoping for the best. It’s a complex process that involves a variety of strategies and tactics. This field requires an intimate understanding of your audience, a creative flare to engage with them, and the analytical […]

Are you considering different marketing strategies for your wedding business? Or perhaps you’re looking to expand your reach and attract more clients? If so, one platform you should absolutely include in your marketing strategy is Pinterest. Far from being just a platform for sharing recipes and DIY projects, Pinterest has grown into a powerful marketing […]

Is your wedding business struggling to gain traction? Competition is high, trends are changing and the online marketing options can seem overwhelming! Let me talk to you about leveraging the power of social media. And know this…It’s never too late to get started. The Power of Social Media Social media is a powerful tool, especially […]

At I Do Wedding Marketing our processes and procedures have been designed for business models specifically like yours as a wedding industry professional. Social media channels are now essential tools for wedding venues and professionals, especially during engagement season. As a niche social media agency that works exclusively with wedding professionals, I Do Wedding Marketing […]

Networking is an important aspect of marketing for any business, but particularly for wedding industry professionals. As a matter of fact, it is beneficial for far more than just marketing. Networking has allowed me to create friendships in my business, meet mentors, and get advice that is either location or industry-specific. Here is a list […]