From social media strategy to industry hot takes to the honest conversations most wedding pros wish they could have over coffee, this is where we share what we've learned about marketing in the wedding industry.

In the vast landscape of social media, capturing the attention of engaged couples can be challenging. To stand out, wedding professionals must curate compelling content that stops the scroll and inspires viewers to share it. In this blog, we’ll explore the strategy behind posting captivating content that evokes an emotional response and drives website visits. […]

Social media has become vital for wedding businesses to connect with engaged couples, showcase their services, and build a robust online presence. Even if you spend your time scrolling and wandering the world of social networks, navigating the ever-changing landscape of social media marketing can be challenging. To help you make the most of your […]

As a new year approaches for your wedding business, we often reflect on new goals! This is particularly true for wedding professionals, as the new year and holiday season is also engagement season! To avoid overwhelm during this busy time of year, I am going to give you a concise list of 3-things you can […]

On Episode 64 of the I Do Wedding Marketing podcast releasing today, I share about my experience hosting the Engaged to Engagement workshop with Carissa Kruse weddings. Of course, to make it relevant for wedding professionals, I framed it in the mindset of hosting a Wedding Showcase or a workshop of your own! The first […]

Pro-Tip: When you cant make everything seem perfect, utilize someone who can. Using professional stock photo services, especially as a non-photographer, has been a great resource for me! If you are not as skilled with an iphone, a camera or computer graphics, you may be feeling like I do. When I scroll past a profile […]

If I could describe the wedding industry today in one word it would be: The wedding industry has become competitive now more than ever. Suddenly, Invitation Studios are competing with cricuit machines and the wedding aisle at Hobby Lobby. Wedding and Event Venues are competing with restaurant party rooms. And photographers are competing with–well, practically […]

E-Mail Marketing is, for me, the dark horse of Digital Marketing. While it may not have the pomp, circumstance and glamour social media platforms like Instagram have, it has the capability of increasing your client relationships and bookings. If you don’t have an e-mail list yet, then this list is easy for you: START ONE. […]

If you have been following I Do Wedding Marketing, then you might have already gauged that Instagram is my favorite digital marketing resource. However, Instagram does have restrictions that make it less-user friendly from a business perspective. Instagram does not allow you to post from a desk-top computer and Instagram also does not allow you […]
Client Love
She has an incredible ability to take an idea, elevate it creatively, organize it quickly, and turn it into engaging content that truly performs.”
- Denise Chevalier
Every month she provides detailed reports that show what's performing well, what's trending, and where we should focus our efforts. Her data-driven approach has helped us continually improve our marketing and maximize our reach.”
- Michael Bonawandt, Water's Edge Centerport
She has infused enthusiasm, whimsy, wisdom and captured our voice and brand in all of her posts! We love working with her! You get a preview of your content before it posts and the ability to provide feedback or redirection! Who could ask for anything more! We can't wait to see what she posts nexts! Catch her Podcast, too for a little extra love!"
- Marylee Santoro